If you could be anyone in the world, who would you be? Who would you not want to be? Now, think of all the reasons either way. What did you base your decisions on? If you’re anything like the rest of us, you based your decisions on their behavior and their known rule structure, which makes their actions predictable (at least for the most part).
We do the same things with brands and even their products and services. People never purchase out of logic. We all make decisions based on our emotions. This is exactly why it is best practice to “humanize” your brand. How else to do it than to give it it’s own values and rules?
Just look at how Wendy’s took over Twitter a few years ago and gained over 300,000 followers with their responsive customer service and raw personality. They set a new expectation in the world of social media and customer service for their brand.
Don’t get stuck in the middle of expectations. Take a STAND. Wendy’s did and they went from a family-friendly fast food brand with no humanization or personality to the only fast food chain with a very unique presence. It led them to $64 million in revenue in one year. How is that for a result?
You know what you want your business to be.
You know your own values, morals, rules.
AND, you know how the two fit together.
If you are a business owner or creating a start-up, you MUST take a stand. Decide who your business is rather than what to do.
I actually met him at an Ultimate Achievers Club conference this past spring and he is an absolutely amazing human being who is making a difference in the world through the chiropractic universe and even documentaries about how GMOs are affecting our society, along with so much more.
Here is a behind the scenes interview that I did with Patrick. Can you believe he started his first business when he was in Middle School?
If you want to discover who your brand is and how to integrate your own values and rules appropriately, even on controversial topics, then his book, Your Stand Is Your Brand, has been designed for you.
Order now and get complimentary access to Patrick’s live presentation of YOUR STAND IS YOUR BRAND at GeniusX® while this promotion lasts.
Decide who you are NOW, so you can focus on what’s even more important—exponential growth and fulfillment.
Co-Founder + Chief Visionary Officer